It’s easy to make the assumption that your business already has a considerable amount of online presence and that you run a website showcasing it. What we mean is that you probably are a bit satisfied already with the number of people visiting your site on a consistent basis. As a matter of fact, you probably have a decent internet marketing campaign rolling by the time you are reading this, and it usually includes search engine optimization and content marketing. With an internet marketing campaign that seemingly is already in place and working wonders for your website, why in the world will you spend money to buy targeted traffic?
The thing with basic online marketing strategies is that they don’t really cost a lot; in fact, many of them won’t even cost a dime. Yes, they provide you a better chance to get traffic for your site. However, you also can’t deny the fact that good volume of traffic isn’t enough to effectively convert visitors into customers. Well, it’s not really your fault or the design of your website; it is more on the fact that your direct competitors are doing more to invite more traffic.
Yes, it can’t be denied that purchasing untargetted traffic is more affordable, but there are way too many benefits of investing in targeted traffic that you just can’t ignore.
1 – It is for certain that targeted traffic will increase your conversion rates.
There’s good reason why it’s called “targeted” because those visitors you’re buying to drive traffic to your site are those who are likely interested in what you’re offering. The expected interest in the visitors corresponds to better chances of converting them into actual customers.
2 – Targeted traffic corresponds to real visitors.
While you certainly will pay a lower price for untargetted traffic, you also will be putting your website’s credibility at risk when traffic comes from bad or untrusted sources. Meanwhile, the decision to purchase targeted traffic corresponds to getting real visitors in return.
3 – Say goodbye to scammers.
Lastly, as a website owner, you want nothing to do is shady characters as visitors to your site; instead, you want to invite traffic that’s made up of visitors who search engines will consider as SEO-friendly. No one wants to see his website get sandboxed by Google or any other search engine because the kind of visitors making their way in are suspicious or are already banned. Likewise, choosing to buy targeted traffic corresponds to effectively avoiding scammers. There have been quite a lot of instances in which website owners opted to buy the cheaper untargetted traffic, thinking that it is the much-better option; only to realize after that it didn’t produce a single benefit for their website.